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Card transactions soar 84% in Sep 2017 to Rs 74,090 crore



The debit and credit card transactions have jumped to Rs 74,090 crore in September this year, up a hefty 84 per cent in comparison with the same month last year when it stood at Rs 40,130 crore, thanks to the government push for non-cash payments, says a study.
The transaction volume at all points of sale (POSes) clipped higher by 86 % to 378 million in September this season over the same period this past year when it stood at 203 million, European payment solutions provider Worldline said in a weekend report quoting the Reserve Bank data.

In September 2016 the number stood at 203 million, it added.
"With demonetisation, people were pushed to use noncash modes of payment to get everyday expenses. Even after the cash is back to the pre-demonetisation levels, there is a visible growth in card transactions," Deepak Chandnani, chief executive of Worldline South Asia & Middle East, told PTI.

The push to increase cards use started with the Prime Minister Jan Dhan Yojana (PMJDY) in August 2014, the survey said.
Total number of cards as of September 2017 stood at 853 million. Of this, 33.3 million were credit cards and 819.8 million were debit cards.

There was a marked spurt, especially for debit cards, which shot by 39 per cent in 2015 because of the new Jan Dhan accounts. Post-demonetisation, growth provides been averaging at 22 %, the survey added.
The growth of bank cards from 2016 to 2017 has been 24 per cent, higher than the average growth but consistent with the trend of the past few years, the study said.

Between 2011 and 2016, credit cards have seen a steady 9 % increase.
The study further said digital payment companies have seen a substantial jump in business following government's push towards cashless transactions following the note-ban last November, and the major contributor to this growth was online payments.
According to RBI, after the note-ban, digital transactions rose 31 per cent from last November to the September. Growth rate of the digital payments industry, which was earlier in the range of 20-50 %, has accelerated post-demonetisation to over 40 per cent.
Seeing that of September, the number of transactions on the unified obligations interface (UPI) jumped 85 % in a month. The rise in UPI adoption is also facilitated by the rise in smartphone users and elevated availability of 3G and 4G data (89 per cent of total mobile data), the survey said. 

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